Purpose

Strolling in the grazing lands with a cowherd named Khaman Bhai, he expressed, “A person with an abundance mindset focuses on the limitless opportunities”. In an urban setup, healthy living has become a challenge. Due to the scarcity of awareness and accessibility of native superfoods, many of us tend to accept its absence as a reality and go on with our daily lives. Few, like you, make efforts to ensure you reach the right doors. We as founders too were in the same boat, thus giving rise to Kudej.

At Kudej, we build deep connections with rural communities who have been preserving the native superfoods through tradition and culture for several generations. It is by empowering them that is making it possible for us to serve you with the best of superfoods from across Indian rural interiors. By doing so we become progressively ancient.

Native Superfoods, Authentic Legacy

Take yourself back in time, a hundred years ago; when people grew their own food, had no hospitals, had to walk for hours to commute, tilling their farms and ladies using pots to churn butter. It all required massive amounts of energy and good health to do such activities. Till old age, they lived a life of vigor and vitality. What is the primary source of their healthy living?

While sitting on the banks of river Kaveri, we got the answer; Native SuperFoods. They practiced daily healthy eating by consuming high quality native superfoods directly sourced from nature. Our ancestors integrated this in their daily lives through culture, folk, stories, festivals, literary works, art and passed on through generations. These native foods were high in nutritional value and possessed tremendous healing powers. At Kudej, we’re creating accessibility of such special foods to help you move towards Truly Living. TrulyLiving is about embracing a life rooted in ancient wisdom, clean nourishment, and mindful choices.

How we do it

While sitting together in the Himalayan Forests, the founding team was thinking of an identity which could resemble our values. There came the name Kudej, meaning abundance in health and spirituality. Living with a purpose is about engaging towards something larger than yourself. Kudej is a holistic living community that is committed to:

1. Accessibility of highest quality of carefully crafted native superfoods
2. Nurture rural community bonds towards better livelihoods
3. Build an aware community of healthy individuals through the curiosity of stories